Saturday, November 7, 2015

#stuffwelove : Organic Baby Boutique

I recently came across Noah’s Garden, an online baby boutique that prides itself on sourcing the finest in kids wear and accessories from around the world. The online store was the first of its kind in the UAE, and the product selection is based on the first hand experience of the brand owners – Habbabeh Al Abbas and Iulia Al Fardan.

They carry a beautiful selection of baby and mama items, I am loving so many items. It's truly a well curated selection put together by two mothers with needs, ideas and inspiration. The pair began the journey of motherhood around the same time, and felt frustrated with the limited range of baby clothing and products available in the market. Recognizing this as an opportunity, and inspired by the needs of their own babies, Habbabeh and Iulia started Noah’s Garden.

Taking advantage of nap times, and doing what they could between feeds and changes, the women explored what was available online and were inspired by what they found. ‘I remember working at my laptop in my pajamas in the early hours of the morning after a feed, and having Skype meetings with brands in the US and Australia – with the camera turned off, of course!,’ laughs Habbabeh as she recalls the road the pair have traveled to get the brand up and running.

A year and half since deciding to go into business together, Noah’s Garden launched with some of the world’s finest brands. From celebrity concepts like Sapling by Jamie King, Mini La Mode and Lexie Pexie to Seedling, Modern Lil and more - they have the very best available at the click of a button.

Many of the brands available on the site are exclusive to Noah’s Garden. The pair focus on sourcing brands that offer items made of organic cotton, are eco-friendly and are from fair trade industries – often supporting women in under privileged communities.

Noah’s Garden is the exclusive retailer of Bamboo Nature diapers that are the most eco-friendly diapers currently available.

Iulia says, ‘The brands we stock all offer items that we as mothers would recommend to our sisters or friends… It’s all skin friendly, baby friendly and what we honestly believe to be the better choice.’

Noah’s Garden is a locally owned business, and supported by the Mohammed Bin Rashid Establishment for young business leaders in the UAE. 

You can find Noah’s Garden on Instagram and Facebook. Happy shopping! 

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