Sunday, August 23, 2015

Inspiring shopping: GapKids x ED, a limited edition apparel

Gap partners with America’s ambassador of individuality, Ellen DeGeneres, and her new lifestyle brand, ED, to celebrate girls being their own heroes. We could not be more supportive of this initiative. As a mom of two girls, I will be first in the line to to encourage young girls to pursue their passion, always believe in the power of their extraordinary vision.

On top of that, we love ED, American lifestyle brand inspired by the iconic style, values and personality of founder, Ellen DeGeneres. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high quality collection of women’s apparel, accessories and decorative home. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and consumers around the world.

Gap, the classic American clothing brand, today revealed a partnership with Ellen DeGeneres’ new lifestyle brand, ED. The ED brand, consisting of women's apparel, accessories & decorative home, is inspired by the iconic style, values and personality of DeGeneres. GapKids x ED is an apparel collection and social movement designed to help all girls realize they have the power to do extraordinary things.

“We know our customers love Ellen as much as we do,” said Jeff Kirwan, Gap Global President. “And we couldn’t be more pleased to be partnering with her on our GapKids x ED collection. We look forward to launching the collection in time for back to school as it enables us to champion girls in a way that continues to be true to our brand’s heritage, which has long stood for supporting youth in a way that unleashes their potential.” 

"I am thrilled that my lifestyle brand, ED, is partnering with Gap to encourage young girls to pursue their passion, whether it’s math, science, sports, the arts,” said DeGeneres. “Following my passion allowed me to be exactly who I am today– a talk show host with a vibrant side business as a party mime."

The collection is available for purchase since August 18th, 2015 in Mercato Mall and City Center Mirdif. Look forward to it! Until then here's a sneack pick of the collection and the behind the scenes of the campaign that encourages girls everywhere to be themselves, do what makes them happy and take pride in who they are. Happy inspiring shopping with a vision - just what our girls deserve! x


With Back to School season upon us, it's all about shopping the right products to get our children into the best school starts. Shoe Mart the region’s leading footwear and accessories, tell us about it's new collection: a delightful array of smart and comfortable styles that will go perfectly with school wear.

Girls will get to rock the classy school-goer look featuring floral accents, perforations, glaze-matt contrasts and embossed effects. Sturdy year-round materials bond with flexible soles to assure relaxed wear day in and day out.

The boys will be spoiled for choice with an impressive range that’s durable enough to sail through the action-packed year. High on comfort and style, the specially designed range features all leather Velcro strap ultra-light shoes. White canvas sneakers take care of sporty days and are designed to withstand boys’ active lifestyles.

The ‘Back To School’ Collection at Shoe Mart caters to kids of all ages including tweens and teens. Formals and casuals for varying age groups are just the perfect start to the new academic year. Several designs by brands like Skechers, Lee Cooper, Kangaroos and Dash provide an eclectic range from sharp to sturdy to fashion-forward. The Back To School collection is available across Shoe Mart stores in the region.

Dubai our Sandbox and Shoe Mart as teamed up to bring you a chance to win a 300AED voucher to shop at Shoe Mart stores in the region. All you need to do is:

1/ follow Dubai our Sandbox and Shoe Mart on Facebook.
2/ share the link on Facebook
The winner will be announced on Thursday August 27th via Facebook.
Good luck.

Thursday, August 13, 2015

What to do when kids hate wearing shoes By Mini Exchange

Guest blog post by Mini Exchange

It can be a challenge to get your kids dressed for school. Some children develop peculiar quirks about clothing that can really drive a parent crazy. A common quirk that many parents have encountered is when their child hates putting on shoes. Some kids just love having the freedom to wiggle their toes, and feel restricted wearing closed shoes. So how do you win this battle? Here are some helpful tips:

Know the root cause
The first step is to try to figure out why your child dislikes wearing shoes. Are they too tight or too heavy? Does the fabric cause irritation, or are they just plain uncomfortable? Offer alternatives like open-toed sandals. Hopefully, you'll be able to determine the specific reason your child is anti-shoe, and eventually find a style they can be happy with.

Make them feel you understand
Empathize with your child by explaining that, in an ideal world, they shouldn’t have to wear shoes. This could help to change how they feel about the situation. If a child feels that a parent understands, they feel acknowledged and validated.

Explain why they need shoes
Explain that walking barefoot outside can be dangerous. Offer examples of things that could hurt them, like sharp stones, glass, and thorns. You can get creative and tell a bedtime story of a little boy (or girl) who never liked to wear shoes, and one day they went outside and cut their foot on a shard of glass, and because the ground was so dirty, the open wound was infected with germs. Remind your child that shoes are for their own protection.

Let them choose
Give your kids the opportunity to choose their own shoes. Provide them with a few good options, like flip flops, or flats, that you’re happy with. That way, they can choose the pair they like most, and feel like it was their decision.

Once your child has chosen a pair of shoes, have them practice wearing them around the house. You can also try to associate shoes with fun activities, like taking a walk to the playground, or walking the dog. Get them used to putting on shoes before leaving the house, so that it will be routine by the time they go back to school.