Wednesday, October 15, 2014

Think Pink in October

As you know Breast Cancer Awareness Month (BCAM) is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.

The K-Lynn Pledge

For example this October Dubai our Sandbox is joining K-Lynn Lingerie in n association with Pink Caravan and and their Care-Van fund-raising campaign, which is being activated across Dubai. This year, the women of the UAE can take the K-Lynn Pledge in two ways:

Take a selfie in front of the dedicated K-Lynn Pledge backdrop outside the K-Lynn Lingerie store at Mall of the Emirates
OR
Take a selfie holding a “Care-Van” card, which can be collected from any of the K-Lynn stores in the UAE and Hashtagging the image with #KlynnPinkCaravan

The campaign aimed to raise and donate AED10,000 to Pink Caravan’s “Care-Van” campaign, by achieving 1000 Pledges during Breast Cancer Awareness Month – with every Pledge donation going towards the goal of raising AED15 million, to pay for the operational management of the “Care-Van” for the next 3 years.




Check out the video I took part in,  to raise awareness.
Thanks K-Lynn for having me.

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