This morning, I had the pleasure to interview Giovanna Miletti the founder of Il Gufo. This inspiring lady started thinking of our business in the 80's as a mother of three children. She started playing with her creative mind and skilled hands to design bibs and smocks dresses. She enjoyed the process and had a passion for quality fabric and beautiful details. The name means “the owl” thanks to the very first applications on rompers. After a few years the brand became established and sales continually increased. Today 30 years later Il Gufo translate to a larger-scale production and the creation of an enterprise that exports its products worldwide.
This family business founded and run by Giovanna Miletti together with her children Guido and Alessandra Chiavelli pride itself on producing unique hand-made children wear with dedication and passion to quality. The characteristic of the collection is clean and linear style and for a discrete but stylish look with a true philosophy behind: “children dressed as children” as the corporate slogan for the company. Most of the design and development of the garments are made at the Italian Headquarters in Asolo, controlling every stage of their production, including: cutting, preparation, dyeing of fabrics, finishing, sewing of details, application of accessories and pressing. Its sophisticated, classic with a modern style. The brand does not forget how important for the clothes to be practical, functional and durable. It creates a great balance to please mothers and children while ensuring the comfort, well-being and respecting the children identity.
After the interview, I couldn't stop thinking about the inspiring lady, the mother, the creative person, the passionate personality who made it all happened. Almost as a hobby, driven by passion, she created a well establish brand based on high quality Italian style.
Il Gufo opened the doors to its new boutique in The Dubai Mall today. We had a lovely time viewing the collection, sipping on colorful drinks, nibbling on canapes and candies while children enjoyed decorating t-shirts. Friendly, approachable and beautifully put together the Il Gufo boutique is set to be a success within the Dubai shoppers. We absolutely loved the happy colors of this season day dresses.